I am currently developing a climbing (bouldering brand) I have been developing a few directions for the logo based on the reasearch I have done for the direction we take. I am hoping you can throw down some comments for me and let me know your feelings for the first stage. Any help would be much appreciated cheers.
Breif
To create a brand specifically targeted at bouldering. Currently there are companies out there doing this but none have the energy and attitude we intend to take with the development of this brand. Our goal is to create a unique style of clothing that combines lifestyle, the aggressive nature of the sport, punk style ethics and fair trade sourced materials. The brand will focus more on the latter and the ethical fair trade will be a supporting factor. Our target group is very specific, we are focussing on the sport / lifestyle of bouldering. A growingsport amongst young and old, beginners and novices. We intend to appeal to male and females betweenthe ages of 18 - 35. People with a more alternative lifestyle to the mainstream and the mainstream of the sport. The sport itself often has hippy connotations in other brands advertising and presentation to the consumer. We believe there is a market out there that’s is growing and are anti establishments in there views andchoose bouldering as a way to express this.Our target group are very self aware and using bouldering as expression. This stems back to their lifestyle and the clothes they choose to wear. They have a good understanding of street wear fashion and mix and match their styles to make a unique and individual look.
V15.
In rock climbing, mountaineering and other climbing disciplines, climbers give a climbing grade to a route that concisely describes the difficulty and danger of climbing the route. Different aspects of climbing each have their own grading system, and many different nationalities developed their own, distinctive grading systems.There are a number of factors that contribute to the difficulty of a climb including the technical difficulty of the moves, the strength and stamina required, the level of commitment, and the difficulty of protecting the climber. Different grading systems consider these factors in different ways, so no two grading systems have an exact one-to-one correspondence.
Climbing grades are inherently subjective - they are the opinion of one or a few climbers, often the first ascentionist or the author(s) of a guidebook. While grades are usually applied fairly consistently across a climbing area, there are often perceived differences between grading at different climbing areas. Because of these variables, a given climber might find a route to be either ‘too hard’ or ‘too easy’ for the grade applied - in short, all grades, regardless of the system used, are an approximation only.
Feral
A feral organism is one that has escaped from domestication and returned, partly or wholly, to a wild state. The introduction of feral animals or plants to their non-native regions, like any introduced species, can disrupt ecosystems and may, in some cases, contribute to extinction of indigenous species. However, returning lost species to their environment can have the opposite effect, bringing damaged ecosystems back into balance. In addition to the meaning of the word feral described here, from Latin fera, “a wild beast”